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Money and time

Why the money arrives before the judgement does

A career in sport is short and front-loaded. The largest financial decisions of a lifetime land first, which is the opposite of how everyone else gets to learn.

AEGIS Strategic Partners · 2 min read

An athlete alone in a locker room reading a financial summary.

Most people build financial judgement slowly and cheaply. They make small mistakes with small amounts in their twenties, and by the time real money arrives — if it ever does — they have already paid for their education in instalments they could afford.

Athletes get the reverse. The largest sums of their lives can arrive in their late teens or early twenties, before there has been any opportunity to make an inexpensive mistake. The first real financial decision is often also the first financial lesson, and it is expensive.

This is a structural problem, not a character one

It is tempting to read the well-known outcomes as failures of discipline. That reading is comfortable and mostly wrong. Put anyone — any profession, any background — in a position where their peak earning years arrive first, compress into a decade or less, and are followed by fifty years of needing that money to still exist, and you will see similar results.

The problem is the shape of the curve, not the person standing on it.

What actually helps

Three things, none of them clever:

  • Structure before the money, not after. The cheapest moment to decide how decisions will get made is while the stakes are still small.
  • Someone whose job is the whole plan rather than one piece of it — and who is not paid more when you say yes.
  • A written answer to the question of what this money is for, so that every later decision has something to be measured against.

The part nobody is organised around

There is no shortage of people ready to help an athlete once the money is there. There are far fewer organised around the years immediately before, which is when the habits and the structures that decide the outcome are actually set.

Managing money and advising on investments is the work of independent licensed professionals, and it should be. What Aegis does is make sure those professionals are the right ones, that they are working from the same plan, and that somebody is watching the whole of it on the athlete's behalf.

The timing is the risk. Almost nothing else about it is unusual.

Every decision answers one question:

Is this in the athlete's best interest?

If the answer is no, it doesn't belong inside Aegis.